Title: The New Era of Low-Cost Luxury: Affordable Indulgences The era of indulging in luxuries without breaking the bank is upon us, as the notion of luxury has dramatically evolved over the years. Traditionally, luxury items signified exclusiveness and were often associated with high-end brands that catered to the wealthy alone. Today, low-cost luxury is a burgeoning market, allowing a wider audience to indulge in elegant, high-quality items on a budget. Low-cost luxury, a term seemingly contradictory, brings forth an accessible form of opulence that democratizes the luxury market. It allows consumers to maintain their refined tastes and penchant for high-quality, often designer items, without stretching their budgets over the limit. Expensive does not always equate to luxurious, and many brands understand this. This phenomenon can be attributed to the rise of 'accessible luxury brands' that have seized the middle ground between premium and luxury. They offer high-quality, stylish, and designer items which though are lower in price, do not compromise on the luxury experience. These brands maintain the balance between price and worth, appeal, and their perceived value. Another segment under low-cost luxury is ‘affordable luxury’. Essentially, these are items that, while not cheap, are made